![]() ![]() To truly revolutionize delivery we had to build our own kitchen, because nothing like this had been built before. Drivers deserve a great gig.”ĬlusterTruck COO Brian Howenstein, who is joining Empower Delivery as Chief Product Officer, said, “We had to go back to first principles to make delivery a profitable business–not just incremental. Consumers deserve fast, fresh, hot food at a low delivery fee. “Restaurants deserve to make money on their delivery efforts. For hospitality-focused restaurateurs, this is the tool that enables them to serve their fans on delivery occasions without sacrificing their brand or guest relationship,” said Baggott. Restaurants are realizing the opportunity to make more money while delivering a best-in-class experience and better value to their guests. ![]() “The restaurant delivery market is starting to mature towards more purpose-built, delivery-centric kitchens. The software that has been the key to ClusterTruck’s success is now available to restaurant groups who want to take control of their off-premise delivery business. We can’t wait to bring this solution to digitally-focused restaurant companies who have been wrestling with how to best serve the consumer using the current dominant high-cost, no-control models.”ĭrawing on his experience as a software innovator and accidental restaurateur, Baggott developed his vision for ClusterTruck after observing how unsustainable an incremental approach to delivery was for many restaurants. Consumers want the convenience of digital ordering and delivery fulfillment, and their options today make them sacrifice value, time or quality to access that convenience. ![]() The system that enabled ClusterTruck to achieve its results is inspiring to all restaurants, and the opportunity to lead industry-wide access to the software that powers it is incredible. Said Sandland, “ Chris Baggott and his team have been consistently building a digitally-native solution to the changing consumer demand for off-premise, restaurant-quality meals. This holistic architecture has a significant impact on quality, speed, food and labor costs. With access to the full picture, the system uses data from each part of the process to inform decisions that optimize everything. Empower Delivery is an end-to-end solution for food delivery, controlling the entire process. The Empower Delivery system solves the complexity, the cost, and the poor experience that delivery-optimized and ghost-kitchen restaurants face. With a driver app tuned to keep drivers busy, food is delivered promptly at low cost with happy drivers. With smart fire times, KDS (Kitchen Display System) orchestration and expo station management, kitchens operate quietly and efficiently. With native first-party ordering, loyalty and marketing, the consumer journey is seamless. The Empower Delivery system includes capabilities for the main ingredients in a restaurant delivery order: the consumer, the kitchen and the driver. Born from ClusterTruck, the vertically-integrated virtual restaurant and ghost kitchen, Empower Delivery is a software company that enables delivery-centric restaurants to profitably and sustainably serve off-premise demand. Co-Founder Chris Baggott and CEO Meredith Sandland today announced the launch of their new venture, Empower Delivery. ![]()
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